Marketing

Lead Product Marketing

Bengaluru, Karnataka   |   Full Time

We’re on the lookout for a product marketing lead to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with developer products and driving GTM strategies.


Responsibilities:

  1. Develop product positioning, messaging, and packaging that resonates with customers and differentiate our organization in the market

  2. Conceptualize and create educational product and solution content for a variety of platforms

  3. Understand enterprise software buying/selling processes involving multiple decision-makers for software purchases.

  4. Create and execute a product marketing plan in collaboration with the Founding Team and Product Management

  5. Be the expert on the customer, the industry trends, and the players in the market to position our product better. 

  6. Drive customer persona development. Develop product value propositions for the defined personas

  7. Identify sales training needs, engage with the sales organization to assist them to find and close deals faster. 

  8. Communicate value proposition and provide high-value sales tools, training, and collaterals including sales playbooks, datasheets, case studies, presentations, white papers, and demos. 

  9. Drive go-to-market programs to generate quality sales leads, market awareness. 

  10. Forecast, track and analyze the impact of marketing activities on the sales process. Produce weekly and monthly reports. 

  11. Drive adoption of the product and features amongst the customer base

  12. Serve as a company spokesperson and go-to thought leader for the product


Required Skills & Experience :

  1. 5+ years of product marketing experience in the B2B space, including driving messaging, positioning, and sales enablement.

  2. Excellent understanding of the development, testing, test automation, and/or DevOps market. Candidates coming from SaaS background will be preferred.

  3. An ability to understand tech and developer software including buyer behavior and ideal customer profiles and translate tech content into great marketing material

  4. Proven experience creating marketing plans & strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

  5. Experience setting up campaigns and reporting with marketing automation platforms

  6. Excellent project management, time management, and problem-solving skills with strong attention to detail.

  7. Self-starter, ambitious, data-driven, motivated marketer who wants to make a large contribution in a fast-paced business and is comfortable being accountable for driving revenue performance.

  8. Exposure in working towards/ enabling B2B Pipeline Generation, including managing campaigns and ROI analysis.

  9. Experience in a wide range of GTM programs, including webinars, tradeshows, social media, etc.

  10. Experience collaborating with and leading cross-functional initiatives with sales, product, customer success, and partnerships.

  11. Ability to speak at industry events and webinars, evangelizing with analysts and industry experts, talking with customers, creating sales presentations, writing white papers.

  12. Excellent written, verbal, and presentation skills, and great attention to detail. 


Additional Details:

  1. Attractive Salary + Very Good Equity

  2. Flexible working hours

  3. Open for Remote Working 

  4. Flat hierarchy 

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